I'm university student doing the project for in-house senior care service
(I'm actually in the same group as peachtnl)
Thank you for all the comments for our video, I really appreciated that.
It's a really good lesson for us.
Now, in our business plan, we have come up with 3 competitive advantages that we want to provide to our customers and that we think currently no one is offering them..
1. Community
What we plan to do here is that we will frequently hold different events and trips for the customers or just a tea party (hopefully once a week) so that or customers can meet new friends and so develop some kind of community in their area. With this we hope that our customers won't get bored and that they can enjoy their retirement life better.
2. Foreign Specialisation
This is basically to provide the customers with caregivers who can speak their languages and understand their culture well so that they won't turm them down. Then... we think people from different country have different life style and needs so we will study about that and provide each customer with activities and services that fit what they want the best.
3. Staff customisation
(This sounds a little weird) Basically, customers will be able to choose what characteristics they want their caregiver to have. e.g. languages (esp. English and Japanese) or other ability like cooking, etc.
I'm not really sure if these values do matter for customers....
i just feel that (i have actually read this from the text) our target customers, mainly Baby Boomers, think that their retirement is another beginning. you know... for them to explore the world and those kind of things...
Please tell me you opinions and if possible suggestions.
Thank you very much








