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Pay to read The Times on line

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Re: Pay to read The Times on line

Postby arjay » March 28, 2010, 10:24 pm

The Financial Times has been charging for accessing it's news website for a while now. If you register you get, I think it is, access to one page free per day, after that they expect you to pay a subscription.

In my view, in the current times, it is a short-sighted view/approach, as I and other people will simply look elsewhere for their news or information. For example, why should I pay to view their newspaper's pages on the Internet, when I can watch the likes of Bloomberg, CNBC and BBC News live on the TV, whose information is live/even more up to date, or other newspapers which aren't trying to charge fees.

Such organisations need to move with the times (!! :lol: ), and accept that no one is going to pay for online access to what is almost already out of date information, when they can access such information from many other (and often "live") sources. The newspapers will have to adapt and raise income in other ways.

I would suggest that the Times is in danger of cutting its own throat if it adopts a practice of charging for access to its online articles.
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Re: Pay to read The Times on line

Postby JimboPSM » June 2, 2010, 5:42 am

arjay wrote:....... I would suggest that the Times is in danger of cutting its own throat if it adopts a practice of charging for access to its online articles.

This commentary by Matthew Lynn on Bloomberg today entitled "Murdoch Trashes His Prime Brands With ‘Paywall’" appears to pretty well fully endorse the above view:
June 1 (Bloomberg) -- There are a few simple rules that will stand you in good stead in the markets: Buy on the dips. Don’t trade too often. And never bet against Rupert Murdoch.

The Australian-born media tycoon, 79, has railed against the conventional wisdom in a career that has lasted many decades. He has taken plenty of rulebooks, ripped them up and come out a winner.

This month, he will make his most ambitious gamble yet: He will try to redesign the way the Internet and the media work by putting up a “paywall” around two of his British newspapers: the Times and the Sunday Times.

And this time he is doomed to fail.

It’s too late to start charging for newspapers online now. The content isn’t good enough, and newspapers themselves are a product of technologies that simply don’t work in a digital economy. All Murdoch is going to achieve with this move is to kill off one of the most famous media brands in the world......

Full article: http://www.bloomberg.com/apps/news?pid= ... uVP9zj2Md0
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