In another topic we went off topic discussing social media. I feel that most of you have an aversion against social media and Facebook and post only failed (business) stories. I differ from your opinion cause if you use SM well it can be an advantage for your business. It doesn't necessary have to result in increase in sales, for example brand awareness can be also a reason to use SM.
Let me show you 3 examples of success stories:
Lacoste has had a presence on Facebook for a few years as a popular French fashion label. In it’s 2011 campaign, Lacoste wanted to generate more traffic to their website and increase their sales. The company ran a two month campaign with about 100 varying advertisements linked directly to their website. The company targeted people based on location, gender, age, and Likes and Interests. Lacoste broke down ads to fit men or women, ages 18 to 25 or 25 to 44, and Germany, England, or France.
Results:
Lacoste saw an increase in online sales
The ads received 43 million, 66 million, and 70 million impressions in the UK, Germany, and France respectively
Lacoste’s conversion rate for this campaign had a 500 percent increase from its previous Facebook ad campaign
Luxury Link ran Facebook Ads that offered travel packages for people interested in upscale getaways. They marketed a live chat with a Caribbean travel expert. The ads were targeted at married people interested in Chanel, Fendi official Page, Prada and Starbucks. Here is a sample of the ad copy used: “Get 65% offa luxury vacation. Book your dream getaway today!”
Results:
100% increase in sales for travel packages coming from Facebook
30% increase in site visits month over month from Facebook
Mazda UK began their presence on Facebook with a check-in deal that allowed consumers to take 20% off a Mazda MX-5 Miyako when they checked into a dealership on Facebook. The company began to promote this competition through Facebook Marketplace Ads. After seeing the success with this promotion, Mazda extended the competition, and it created a new competition that allowed winners to win and drive a Mazda MX-5 for 5 months. These two competitions reached consumers in and out of the market for a new car. The promotions were both advertised on Facebook through Marketplace Ads.
Results:
February sales were increased by 34%
Mazda sold 100 special model Mazda MX-5 Miyakos in the first two weeks of the Check-In Deal.
742 people checked into Mazda dealerships in the U.K. 162 people entered into the giveaway competition.
Mazda made news with major news sources in Europe including BBC News, The Telegraph, The Daily Mirror, Which?, and MSN Tech.
Many many other success stories otherwise Facebook and other platforms are not popular. They are still growing.
Don't be a loser, don't comment on others if u haven't achieved a thing.
Talk sense to a fool and he calls you foolish.