I really do wonder where all the customers will come from since most of the shops are high end brand names. Are there really that many people in Udon who can afford such luxury items? I see there are the usual opticians shops (hundreds dotted about Udon already), Levis shop (Central has one), a couple of Bra and lingerie shops (hundreds also) and numerous other brand name shops. Then in the center of the shopping area are you have a beer garden selling Beer Chang only, and several Western fast food outlets.
Being an outdoor venue it will suffer during the rain season, and also in April when temperatures soar, I can't imagine locals walking around outside during the heat of the day. Therefore shop owners will do most of their trade when the sun goes down which IMO will limit their income.
So aside from all the glittery lights and pretty landscaping there's not a lot there IMO, it's pleasant to wander around in the evening but that's about it, there's nothing of interest to me personally.
What are your thoughts about the place?
If I were looking at setting up business there, rather than open the usual franchise stuff, I'd open a Thai restaurant similar to 'Taste of Paradise' in Chiang Mai or 'Yum Seap' in Bangkok, and sell good quality Thai food at cheap prices. Issan people love their somtam and spicy salads, offer this in an air-conditioned setting with low prices then you're on a winner IMO. Cater to the local tastes and budgets is the best way to go. Maybe UD are hoping to attract shoppers from Laos and further afield.
and wealthy 
