Surveys by YouGov BrandIndex, which measures the reputation of prominent brands on an ongoing basis, has found no meaningful decline in the reputation of companies such as United, Delta, Avis, MetLife and Symantec. All have ended affiliations that gave NRA members discounts or perks.
In some cases, the reputational score of such companies actually improved slightly. United’s score, for instance, improved by 4.6 points, while Delta’s went up by 1.5 points. YouGov computes scores by asking survey respondents whether they have a positive or negative impression of a brand. The worst possible score is -100 (totally negative) while the best is 100 (totally positive).
OOOOOOPPPPPPPS
NO NAR business goes up
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